Camp SheaCamp Shea
Camp Shea

WELCOME TO CAMP SHEA!

The ultimate reunion – where memories are created, forever friends are made and long-term bonds are nurtured.

In celebration of Essence Fest’s 30th year, we can’t wait break ground to create and nurture those connections through shared enjoyment, culture and sisterhood – with beauty at the center.

Join us at the Ernest N. Morial Convention Center for salon styling, product giveaways and so much more!

SheaMoisture EssencefestSheaMoisture Essencefest

Camp Shea Itinerary

Salon Sessions

Salon Sessions

Get your hair laid & slayed by your favorite hairstylists : Beauty by Alice, Tookie & Hair by Susy!

Product Giveaways

Product Giveaways

Get your hands on your faves, old & NEW, from SheaMoisture.

Hotel Pop Up Event

Hotel Pop Up Event

Kick it into high gear with our Hotel Pop Up Event at the Barnett Hotel with activities, product giveaways...and a special guest!

Panel Discussion

Panel Discussion

Tap in with our celebrity talent at the Beauty Con Stage for product styling, demos and more.

Photo Station

Photo Station

Capture the moment and slay your way at Camp Shea.

Salon Sessions

Get your hair laid & slayed by your favorite hairstylists : Beauty by Alice, Tookie & Hair by Susy!

Product Giveaways

Get your hands on your faves, old & NEW, from SheaMoisture.

Hotel Pop Up Event

Kick it into high gear with our Hotel Pop Up Event at the Barnett Hotel with activities, product giveaways...and a special guest!

Panel Discussion

Tap in with our celebrity talent at the Beauty Con Stage for product styling, demos and more.

Photo Station

Capture the moment and slay your way at Camp Shea.

Featured Talent

Ryan Destiny

Actress & Singer

Lacy Redway

Celebrity Hairstylist and SheaMoisture Partner

Blake Newby

Beauty & Style Consultant and Creator

Keeping Up With Camp Shea!

Keeping Up With Camp Shea!

Follow us on social to keep up with all the daily activities and special promotions & giveaways on social!